The Collage Campaign was developed in partnership with UK artist Patrick Bremer.
The campaign highlights real patients with the collage elements representing everything that makes these individuals unique, to be viewed as more than simply an OPSUMIT patient. We successfully launched a full experience for HCP’s
Sometimes patients don’t recognize their symptoms of hypoglycemia, as symptoms at all. By using personification we wanted to illustrate those symptoms with these uniques characters. Sometimes patients can’t tell what they feel but now they can relate when they meet Nigel Nighttime and all his little cronies.
The sole purpose of this patient facing campaign was to educate HIV patients about their blood count, kidney tests and other important information to monitor their overall health. The one ask from the client was that these needed to be bold and have a distinct look to them.
There’s no telling what they’ll become, They can become WHATEVER THEIR HEART DESIRES. This material repairs congenital heart deformities in children’s heart’s. The campaign shows the product as an origami symbol of aspiration. They can now transform their dreams and aspirations into reality.
Oral semaglutide is a new glucagon-like peptide-1 (GLP-1) analogue taken once daily in a tablet form. Until now it was considered just a fantasy.
First there’s fast, faster and now Fiasp. Using the Fiasp pen as a recognizable symbol for speed was an eye stopping idea using custom paper cut outs to develop these ideas. It’s time to redefine response time.
This was some fun concept work for Epiduo the anti-inflammatory medication. Kicking the @#$% out of acne. Look at the strong man power cleaning acne like its no big deal! Who’s that guy kicking the @#$% out of that acne...damn! That crazy ninja just knocked that zit into outer space!
This unbranded campaign is targeted towards general community cardiologists. They are not aware that PAH is a common complication for patients with repaired CHDs, leaving patients at serious risk. The defect itself and more familiar conditions occupy the minds of these physicians, especially in the absence of obvious symptoms, so proactive PAH-specific screening isn’t happening often enough.
This spec campaign is about a heart breaking relationship between diabetes and CVD. A volatile relationship between the two is a unique way to have the audience understand that they should #treat2gether.
The Janssen PH team needed to raise awareness of pulmonary arterial hypertension (PAH) among patients with connective tissue disease, such as scleroderma. PAH is a rare and life-threatening disease, but it is a common complication for patient with scleroderma.
The Unmask PAH campaign was created to inform patients that scleroderma can affect more than their skin. Under the surface, PAH may be threatening their lungs as well.
The connection between diabetes and heart disease starts with high blood sugar levels. Over time, the high glucose in the bloodstream can damage the arteries, causing them to become stiff and hard. This may lead to a heart attack or stroke. We created an awareness campaign to educate physicians on this connection by creating a connect the dots idea that when connected form a tombstone, coffin and a flat line EKG. It’s time to address the connection and stop the progression.
These fun and corky lunch invites were a tease to the branded campaign that where sent to reps before the meeting to get them excited. They also were accompanied by a series of short animations sent to them via email.
Evolving needs poses Tresiba and Fiasp as the set of insulins that can be constant partners regardless of how much or how often your patients’ lives change. This idea shows each individual in a different stage of their life. We created a model kit that visually displays their life supporting the fact when their lives change, their insulins don’t need to.
Ghrelin—he rocks to live and lives to rock. He’s loud, he’s aggressive, and he lets the child know when he’s hungry. When that hunger is insatiable, he can be deafening. This concept focuses on bringing Ghrelin to life in the form of a loud and disruptive heavy metal musician to demonstrate the intrusive nature of insatiable hunger and the amount of attention it pulls. He induces hunger in his audience by cranking his amps up to the max and filling the room with noise, drawing the child’s attention away from life, making every task more difficult. By making Ghrelin present in every aspect of the child’s life—classroom, recess, bedroom—we can show the true impact it has on those with PWS.
