Multiple sclerosis (MS) is a condition that interrupts life in unexpected ways—stealing moments, shortening plans, and placing limits where you’d rather have freedom. That’s why the idea of extended moments matters: an extended hug, an extended vacation, an extended date night—more time for the things that make life yours.

The extended-release formulation of Gwyn Depot slowly delivers glatiramer acetate (GA) over time, giving you more injection-free days. More space. More ease. More life uninterrupted.

Because every day belongs to you.

The Collage Campaign was created in collaboration with UK artist Patrick Bremer, bringing his distinctive style to life in a meaningful way.

Featuring real patients, the campaign uses layered collage elements to reflect the many facets that make each individual unique—reminding viewers that they are far more than just an OPSUMIT patient.

We successfully launched a fully immersive experience for HCPs, delivering a deeper, more human connection to the stories behind the treatment.

Sometimes patients don’t recognize the signs of hypoglycemia—or even realize they’re experiencing symptoms at all. By using personification, we set out to bring those symptoms to life through unique, memorable characters. When patients meet Nigel Nighttime and all his little cronies, they may finally be able to recognize and relate to what they’re feeling.

The primary goal of this patient-facing campaign was to educate people living with HIV about their blood counts, kidney tests, and other key health indicators essential for monitoring their overall well-being. The client had one core request: the materials needed to be bold, visually striking, and unmistakably distinctive.

There’s no limit to what they can become—they can grow into whatever their heart desires. This remarkable material helps repair congenital heart defects in children, giving them the chance to thrive. In the campaign, the product is represented as an origami figure—a symbol of hope, possibility, and transformation. With it, their dreams and aspirations can unfold into reality.

Oral semaglutide is a groundbreaking, once-daily tablet form of a glucagon-like peptide-1 (GLP-1) analogue—something that, for years, felt more like a daydream than a possibility. And yet, here it is, turning what once seemed impossible into an everyday reality.

First there was fast, then faster—and now there’s Fiasp. By using the Fiasp pen as a bold, instantly recognizable symbol of speed, we brought the concept to life through vibrant, custom paper cut-out artwork designed to stop people in their tracks. With Fiasp, it’s not just about going quicker—it’s about completely redefining what response time can look like.

This unbranded campaign is aimed at community cardiologists, many of whom may not realize that pulmonary arterial hypertension (PAH) is a common complication in patients with repaired congenital heart defects (CHDs), putting these patients at serious risk. The primary defect and more familiar conditions often dominate the physician’s focus, and in the absence of obvious symptoms, proactive PAH-specific screening is frequently overlooked.

This campaign explores the complex, often heart-breaking relationship between diabetes and cardiovascular disease. By framing their connection as a volatile partnership, the campaign gives the audience a powerful, memorable way to understand why it’s so important to #Treat2gether.

The Janssen PH team aimed to raise awareness of pulmonary arterial hypertension (PAH) among patients with connective tissue diseases like scleroderma. While PAH is rare and life-threatening, it is a common and serious complication for those living with scleroderma.

The Unmask PAH campaign was designed to inform patients that scleroderma can impact far more than just their skin. Beneath the surface, PAH may be silently affecting their lungs—and early awareness can make all the difference.

The link between diabetes and heart disease begins with high blood sugar levels. Over time, elevated glucose can damage the arteries, making them stiff and prone to blockages—potentially leading to a heart attack or stroke.

To raise awareness among physicians, we developed a striking connect-the-dots campaign: when connected, the dots form a tombstone, a coffin, and a flatline EKG—powerful reminders of the serious consequences if this connection goes unaddressed. It’s time to confront the link and stop the progression before it’s too late.

Loud, aggressive, and impossible to ignore, he signals to the child when hunger strikes. And when that hunger becomes insatiable, he’s utterly deafening.

This concept brings Ghrelin to life as a disruptive heavy metal musician, embodying the intrusive nature of unrelenting hunger and the way it commands attention. Cranking his amps to the max, he fills every space with noise, pulling the child’s focus from daily life and making even simple tasks a challenge.

By placing Ghrelin in every corner of the child’s world—classroom, playground, bedroom—we reveal the true impact of PWS, showing just how pervasive and relentless this hunger can be.